Direct mail postcards have been around for centuries, and they remain as popular today as ever. Postcards are an effective tool for generating leads and drumming up business. But are they the right tool for you? Let’s look at the pros and cons of postcard direct mail to help you decide.
The Pros of Postcard Direct Mail
One of the biggest benefits of postcards is that they don’t require extra postage—which can save you a bundle in printing costs. Additionally, because postcards don’t need envelopes, there’s less to process when it comes to stuffing, sealing, addressing, and stamping—which also saves time and money. Plus, with no envelope to open, customers get your message almost immediately upon delivery.
Postcards also give you more space than leaflets or flyers—up to 4 times as much space! That means more room to get creative with your design features like color schemes, fonts, images, and more. You can also use both sides of the card to share multiple messages or offers all at once.
The Cons of Postcard Direct Mail
Unfortunately, postcards may not be suitable for businesses that have complex messages or lots of details to share with prospects because there is limited space on a postcard for text content. Also, because there’s no envelope to protect them from damage or snooping eyes (especially if you’re mailing sensitive information), it might be wise to stick with letters in such cases instead. And finally, although postcards save money on postage costs upfront, their cost-per-piece is usually higher than other forms of direct mail due to their larger size.
Postcard direct mail is an effective way to reach out directly to potential customers and generate leads quickly - but before you commit make sure that its features meet your needs appropriately. For those looking for a unique way to get their message across without breaking the bank on postage costs - consider giving postcard direct mail a try! Just remember that this method may not work best if your message requires more text or if you’re sharing sensitive information which needs extra protection during transit - then it would be better off sending those via letter instead! Ultimately it's up to you decide which option works best for your brand and budget! Happy mailing!